Why big publishers cannot ‘wait and see’ with VR

Virtual reality isn’t a reliable source of revenues for anyone yet, but industry experts think it’s a bad idea to sit out these rough early days.

The Oculus Rift and HTC Vive headsets launched earlier this year, but game market analysts don’t expect this VR business to turn into a significant money-generating segment of the overall gaming world until 2017 and beyond. But during a panel at the GamesBeat 2016 conference in Rancho Palos Verdes, California, today, Nvidia general manager Zvi Greenstein, Amazon software engineer Hao Chen, and MaxPlay chief executive Sinjin Bain all argued that it is unwise hold off on investing and learning about how to make VR games as soon as possible.