Xbox One launch
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Where to watch the Xbox One launch

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Xbox One goes on sale in North America at midnight Eastern time tonight, and the New York launch in Times Square will be broadcast live on Spike TV. That’s just two hours, 48 minutes, and 47 seconds away, as I write this. I know that because Microsoft has a countdown running for its launch events.

The launch events mark the beginning of a new Xbox One economy. Microsoft sold more than 80 million Xbox 360 systems and generated billions of dollars in sales for Microsoft — and billions more for third-party video game publishers, making video games one of the most important and lucrative industries in the world.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.