Mobile hit Clash of Clans. Categories Posted inin Business When it comes to iOS app spending, men flock to Clash of Clans, women prefer Candy Crush Posted byby GamesBeat February 7, 2017 Updated June 18, 2025 2 min Share this article twitter facebook linkedin bluesky A new study from the University of Southern California highlights the gender divide in the Apple App store, particularly when it comes to video games. It also reveals how the most addicted, hardcore fans are driving revenue for app makers. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.