The best days of mobile are ahead: less distraction, more quality of life

We’re on the edge of another mobile revolution that will be defined by elevating consumers’ real world experiences and delighting them with emotional relevance. Mobile 3.0 is here, and the next wave of game-changing consumer apps are not only going to see huge adoption. They’re going to change the way we interact with the people, places and things around us.

I think of the evolution of mobile in three stages of consumer adoption – the first being distraction, the second social utility, and the third emotional connection. I believe we are now on the cusp of the third stage, and this coming transition from social utility to emotional connection will have an enormous impact on engagement behavior and overall value creation. Similar to the prior transition, this next phase is being driven by the enabling technologies bundled into our mobile devices and the connectivity advancements that infrastructure players provide.