What Pokémon Go can teach the mobile game industry

The global success of Niantic Labs’ Pokémon Go is officially a phenomenon, amassing more downloads, headlines, revenue and memes than anyone could have predicted — and creating a live case study for those looking to have the same success.

As brands scramble to align and partner with the game, ultimately hoping to gain revenue from the relationship, it’s time for current and future creators and developers to reflect on the components that led to Pokémon Go’s worldwide success as a viral and seemingly profitable venture.