What games can teach everyone about user acquisition

SAN FRANCISCO — Acquiring high-quality users is the problem that every successful app maker runs into. And then converting those folk from free to paid is the next challenge. Few industries have met this challenge better than games, and within games, publisher Kabam is one of the mobile leaders.

At VentureBeat’s GrowthBeat conference in a session that DominateFund’s Ben Parr moderated, Kabam marketer Kimberly Pointer offered some tips about user acquisition that can help just about any company. And her fellow panelist and marketing partner, Scott Brinker of marketer Ion Interactive, also passed on advice about the insights that games can give to the larger community of app makers, and in turn give them a better chance at success in mobile.