We're cheap: Most mobile gamers will share their personal information for in-app rewards

It doesn’t take much to please me. Put on some cartoons, hand over some unsweetened iced tea, or give me a digital sword and I’ll tell you just about anything. Turns out that a lot of mobile gamers are the same way.

A new study by Forrester Research, a consulting and analytics company, found that people hate in-game ads more than banner ads on websites or video. The report, which mobile ad company Tapjoy commissioned, reveals that 74 percent of people find popup in-game ads annoying. That number is 65 percent for banner ads on webpages as well as on YouTube videos. In fact, Forrester found that 40 percent of smartphone gamers feel “negatively” about the brands and products that appear in the ads — but that number decreases drastically when marketers give players in-app rewards for interacting with ads.