Warner Bros launches Beetlejuice Roblox experience with virtual box office

Warner Bros announced today that it is bringing the world of Beetlejuice Beetlejuice to Roblox with the Escape the Afterlife experience, developed by Sawhorse. This spooky experience also includes an integrated virtual Fandango box office, so that users can get tickets for the movie from within Roblox. This is a first-of-its-kind integration for Roblox as the brand experiments with commerce. The virtual Fandango box office is also clearly marked and opens today.

The experience takes place in the Afterlife lobby, where players can see characters and scenes from both the original Beetlejuice and its sequel. It also features the Waiting Room and Adam Maitland’s model of Winter River. Escape the Afterlife will also be linked for a time with four popular Roblox experiences: Barry’s Prison Run, Carry a Friend!, Escape a Running Head, and The Floor is Lava. After playing of those, the player can choose to jump to the Afterlife lobby and purchase tickets.