Zepeto and Walmart are working together on immersive commerce.
Zepeto and Walmart are working together on immersive commerce.
Categories

Walmart and Unity team up to bring immersive commerce for physical goods to games

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games.

This enables creators to sell physical items in real-time 3D experiences across more than 20 gaming and interactive platforms, unlocking a new way for developers and creators to connect customers’ virtual and physical lifestyles and establishing a new monetization channel for developers.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.