Vungle dynamic templates
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Vungle’s dynamic templates will give mobile publishers more video ad options

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Vungle is launching new options for video ads that could bring some innovation back to the advertising of mobile ads and games.

The new “dynamic templates” represent a big change for the company’s mobile video ad platform, as they give mobile publishers more options in terms of how players will see video ads across a wide swath of devices, Vungle chief executive Zain Jaffer said in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.