Vungle Premium is a programmatic private market for brands seeking mobile audiences

Vungle has become a leader in mobile in-app video advertising. Now it wants to make itself more valuable to its customers with Vungle Premium, a programmatic private marketplace that allows brands to reach their target audience in the world’s top apps, as those apps peak in their popularity.

That helps generate more revenue for mobile app makers and get better exposure for the brands as they follow consumers into the huge mobile apps market and the $30 billion mobile game market. Vungle Premium enables brand advertisers to catch an app while it’s hot and climbing up the charts. Those brands can insert advertising campaigns into the apps and scale them up as the popularity grows. Vungle’s video ad technology is used in apps that generate billions of views a month.