Vungle launches its creative labs to help craft better mobile-app ads

Vungle has been part of the huge success of video ads for mobile games and apps. But it wants these efforts to become more effective and interesting, so it is launching Vungle Creative Labs, a London-based team of artists, filmmakers, designers, and interactive specialists to help its clients create high-impact mobile video ads.

Vungle wants these ads to combine art and science to help clients increase their in-app downloads and engage consumers. Its service is used in more than 10,000 apps that generate 2 billion unique views a month. As a result, it has learned a lot of tips during the past few years about the kind of offerings that work, said Zain Jaffer, Vungle’s co-founder and chief executive, in an interview with GamesBeat.