Vuforia's engine makes it easier to create AR apps.
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Vuforia 7 helps augmented reality blend into real life

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Augmented reality tech company Vuforia is announcing a new version of its augmented reality platform that enables more seamless integration of AR into real-world environments.

Jay Wright, president of Needham, Massachusetts-based Vuforia said that Vuforia 7 has something called “ground plane,” which enables developers to create planes that fit into the real world and help easily identify where in a scene an AR object can be placed. It enables those developers to create AR experiences much more easily than they did in the past, Wright said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.