Virtual reality’s biggest challenge: Don’t be the next 3DTV

Virtual reality is hot, but it’s still waiting for its breakthrough moment. That makes this a challenging time for developers working in the medium right now.

At the GamesBeat 2016 conference in Ranchos Palos Verdes, California, it’s about making sure VR isn’t the next 3D TV, according to James Iliff of Survios, Tom Sanocki of Limitless, and Adam Orth of Three One Zero.  Virtual reality needs to secure itself as a legitimate medium and not a fad. Analysts are predicting VR could generate $40 billion in revenues by 2020, but that can feel like a long ways off for companies working on the emerging medium today.