Virgin Gaming to provide Xbox Tournaments app with cash prizes (exclusive)

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Virgin Gaming hopes to usher in a new era of competitive gaming on the Xbox 360 by powering the Xbox Tournaments app for paying members of Microsoft’s online gaming service. That means that players will be able to win cash by beating their friends in gaming tournaments on Xbox Live. The app is available on Xbox Live on Tuesday.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.