VaultN has rasised $3.5 million for its digital distribution platform that automates and unifies game distribution workflows.
Founded by gaming industry veterans Julian Migura and Emrah Kara, VaultN replaces fragmented distribution workflows with a unified, agnostic layer designed to unify operations, eliminate grey market leakage, and deliver real-time visibility across the commercial lifecycle. Trusted by a global network of publishers and retailers, VaultN gives studios full control over their products while enabling retailers to operate more transparently and competitively.
“We’re building the trust layer of the games industry,” said Emrah Kara, CEO of VaultN. “Our platform connects publishers, retailers, and platforms into one secure ecosystem – helping them collaborate, distribute, and grow together. This investment not only validates that vision but also gives us the fuel to deliver it. With our growing global network and the strength of our partners, VaultN is paving the way for a new era of publishing – one built on trust, transparency, and intelligent data.”
Sony Innovation Fund and London Venture Partners (LVP) led the round. The investment marks a significant milestone for the company and underscores the gaming industry’s need for connected publishing ecosystems.
The new funding will accelerate VaultN’s roadmap – expanding the platform with upcoming modules for payments, media, and data-powered market intelligence. These additions lay out the groundwork for a unified commercial infrastructure across the industry.
“VaultN has quickly proven itself a trusted partner to game publishers, and we see vast potential in their approach to addressing distribution fragmentation and discoverability,” said Antonio Avitabile, managing director at Sony Ventures EMEA, in a statement. “We’re excited to join them on this journey and help shape the future of publishing together.”
The promise for publishers and partners is simple: fewer leaks, greater visibility, and more efficient operations. VaultN is building the connective tissue that transforms distribution and publishing into a unified, data-driven operation – for the benefit of every partner in the chain.
“We see VaultN as a true catalyst for the future of publishing,” said Are Mack Growen, General Partner at London Venture Partners, in a statement. “By transforming an archaic and fragmented ecosystem with transparency and scale, they are unlocking growth and discoverability that will empower publishers, strengthen retailer partnerships, and drive efficiency across the entire value chain. We are delighted to back such a strong team that has already demonstrated remarkable traction with major partners.”
VaultN is redefining digital distribution with a data-driven platform designed to streamline workflows, enhance transparency, and safeguard digital products.
By connecting publishers, distributors, and retailers in one secure environment, VaultN enables automated transactions, real-time insights, and scalable content delivery.
Origins
Founded by industry veterans, Amsterdam-based VaultN is trusted by leading players such as Take-Two, Bethesda, Team17, GOG, Fanatical, Funcom, Landfall, and more.
In an interview with GamesBeat, Kara said the idea was born around 2018 or so.
“I started thinking that I wanted to fix the digital distribution. There were so many leaks that were happening ,” Kara said. “It was a gray market crowd and lots of inefficiencies due to fragmented industry platforms in one place and retail stores in one place and publishers in one place and all of these areas have siloed and fragmented relationships. I thought this would be a good point to attack.”
He noted that physical distribution solved a supply chain problem with barcodes for items in supermarkets. But with digital products, there was no control over the supply chain. The industry was fragmented and parties were not connected to each other. The result was a lot of inefficiency.
So Kara’s team wanted to build a control layer that was trusted by the game industry leaders. Kara wanted to give every party a vault that they could manage by themselves. They could put their products and metadata and other related material in he vault and VaultN would synchronize the metadata and distribution and the product and assets between all these parties.
“We built VaultN as this came up and then we started to do from the basics just create a vault and then give a publisher infrastructure so that they can publish their games to the retail network and automate it,” he said. “If you want to make a promotion, you call 10 to 15 guys and then say I’m going to do a promotion. Can you change assets?”
VaultN automated that process, and that was an easy win for a couple of years. Now the company is taking on harder challenges.
“We are imagining a world that is platform agnostic for gamers,” Kara said. “I think that’s where the industry is going.”
Making progress
The company built connectors to other platforms like GoG, Epic Games and Steam.
“We are hoping to do others too one by one where we can make it easier for publishers to promote those type of products too,” Kara said.
Right now, the company is focused on PC and console games, where the problem is bigger than it is on mobile devices. Over time, the company can support mobile, he said.
It’s OK to have different publishers or labels inside one company, but they need one unified reporting system so the corporation can understand how each is performing. They can also police things like leaks from gray markets and unauthorized sales. For those big publishers, losses from such things can grow to hundreds of millions of dollars.
That’s why it’s important to have a vault, Kara said, with the highest levels of security.
“We are going to add way more controls on top of this. So we are really dreaming of bank level security on the products that we have in our systems,” Kara said.
The future roadmap
The data points from retail stores and digital distribution will help publishers see more predictable sales patterns, Kara said.
“We can be more than just the connector of the gaming companies,” he said. “We are hoping we can make analytics for the publishers.”
Over time, the company hopes it can establish baseline analytics so customers can compare their own performance to the baseline.
“We believe that we can bring water to the desert to help the publishers out and find the right users in the right locations,” Kara said. “The expansion is very important because now pretty much North American and European markets are pretty saturated.”