VaultN, a smart digital distribution platform, partnered with Take-Two Interactive Software to beef up the game publisher’s distribution and management of third-party channels.
This partnership will enable Take-Two to centralize its distribution strategy, ensuring full control, automation, and seamless integration with its internal reporting and ERP systems.
Take-Two Interactive owns labels like Rockstar Games, maker of the Grand Theft Auto series and it’s now the leading U.S. game publisher.
With a global player base spanning multiple platforms and geographies, Take-Two sought a solution that could streamline its distribution network while maintaining strict oversight of where and how its titles are sold. VaultN’s advanced platform provides the infrastructure to do just that — offering automation, security, and real-time visibility across all distribution channels.
“We strive to create the most engaging and immersive entertainment experiences and to deliver them to our audiences wherever and whenever they desire, while maintaining full visibility and control over our distribution network,” said Max Schenkein, senior vice president of digital strategy at Take-Two, in a statement. “We believe that partnering with VaultN will enable us to achieve this with greater efficiency, as their expertise in digital distribution will allow us to seamlessly integrate our third-party sales channels with our internal reporting systems. We believe that our collaboration will also ensure that our distribution is both automated and strategically aligned with our business objectives.”
VaultN’s data-driven approach gives publishers like Take-Two Interactive the tools they need to prevent inefficiencies, minimize grey market risks, and adapt their distribution strategies dynamically.
“Take-Two’s portfolio is one of the strongest in the industry, spanning multiple labels and global audiences,” said Julian Migura, COO at VaultN, in a statement. “With VaultN, they now have a powerful, automated framework that will help to ensure that their titles are distributed in a controlled, optimized, and transparent way. Our platform supports cross-label use, giving Take-Two the ability to manage distribution across different publishing arms with unparalleled oversight and efficiency.”