Valorant and Twitch build symbiotic relationship of success

Online video continues to bring in more and more eyeballs as people are stuck at home. But that has also led to a huge launch for Riot’s competitive shooter Valorant, which is then also feeding back into growth for Twitch. Valorant and Twitch have formed a symbiotic relationship that is enabling both to grow stronger in terms of engagement and interest. And that was obvious in the viewer numbers for the game on Twitch in April, according to data-tracking from StreamElements and Arsenal.gg.

Fans watched 334 million hours of Valorant on Twitch last month. That makes it by far the most popular category on the video site throughout April. Riot was able to amp up interest for the game by letting select streamers into the closed beta. But then it also took advantage of those partnerships by giving people a chance to get in as well if they watched one of those livestreams while logged into Twitch and a Riot account. Valorant hit a peak of 1.7 million concurrent viewers on April 7.