User acquisition costs up 26% in February after January’s drop, Fiksu finds

Getting those people to download your app doesn’t come cheaply.

The cost to secure a loyal user for a mobile app was $3.50 in February, according to marketing technology company Fiksu. That is up 26 percent from January, which itself was the first month the price to acquire a new user went down — falling 34 percent from December to $2.78 — for the first time in a year. The mobile gaming market is a $34.8 billion dollar industry, according to market research firm Newzoo, but it’s easier for companies to make profits when it’s cheaper to acquire new users.