Adventr recently announced that it’s launching a new platform, Adventr.tv; a fully-interactive platform powered by AI that offers controller-less games playable via voice. The company’s tools allow developers to both create their own bespoke voice-controlled titles, and also to add those controls to existing titles in order to bring them over to Adventr.tv.
The new platform’s capabilities allow developers to create their own interactive titles with multiplayer capabilities and personalization features without needing to build as many of their own tools. Creators who put their interactive titles on Adventr.tv can monetize and distribute them at scale, as well as port existing titles from engines such as Unity. With features such as voting and crowd participation built in, the platform also supports use cases such as branded experiences.
Devo Harris, Grammy-winning producer and Adventr CEO, told GamesBeat in an interview about the background that led to Adventr.tv’s creation: “We were approached by many game companies that said they could use our software to make games. We heard this over and over. We also heard from creators who had made interactive content but didn’t have any way to monetize it. Essentially Adventr.tv is a distribution point for creators, game companies and publishers to sell their interactive content directly to audiences without a console.”
What does Adventr.tv look like?
GamesBeat got the chance to test out Adventr.tv with Harris. The basic experience seems similar to existing interactive titles such as Jackbox, but with voice control as the primary driver. The platform’s AI-powered host, Mackie B, explains the basic function of Adventr.tv, with Harris demonstrating to me how to engage with and control the flow.
The platform has some games and experiences available at launch, with early partners being indie developer Wales Interactive, which is best-know for its full-motion video titles; and Aviary Films, a studio known for creating interactive movies. The games I saw were similar to karaoke or Jeopardy, which Mackie B introduced flawlessly.
Harris also added the importance of the company’s SDK, which offers other platforms a chance to incorporate interactivity without developing the software themselves: “There are plenty of streaming and media companies looking to deploy equally interactive experiences. By using our software and our SDK, that allows other streaming services to also make their content more like this… we’re trying to emphasize formats. Any screen or surface should be playable. We’re here to offer this technology to anyone who wants to make cool stuff available at scale.”