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Unity touts new services for game developers for monetization, analytics, and discovery

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Unity Technologies announced today that it has made it easier than ever for game developers to make money, run analytics, and get their games discovered thanks to free services that come with its widely used game development engine.

Beyond enabling game companies to make games more easily, Unity is also making it more convenient them to add advertisements and monetize games. It is making it easy for the companies to generate revenue from the ads and receive data. Developers can add Unity Ads simply by clicking a button within the Unity 5 development tool and adding two lines of code. They can do the same for analytics, which is free.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.