Game monetization works better on high-end smartphones.
Game monetization works better on high-end smartphones.
Categories

Unity Technologies acquires mobile and web game marketing firm DeltaDNA

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Unity Technologies continued its quest to be a one-stop shop for game developers today with the acquisition of mobile-and-web marketing and analytics firm DeltaDNA.

In recent years, as the app marketing market consolidated, DeltaDNA began to focus more on games live operations management to ensure that a game is monetizing and its economy is operating smoothly, or, as the company says, using insight to personalize the player experience.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.