Unity chief marketing officer Clive Downie at the company's headquarters.
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Unity ratchets up its marketing to game developers — without a GDC booth

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Unity Technologies is spending more time and money delivering its message to game developers during the upcoming Game Developers Conference, but it will do so without a booth at GDC.

The GDC is expected to draw more than 26,000 attendees, and Unity says it continues to support the event as a platinum sponsor and seven talks on the agenda. But Unity — which powers more than 50 percent of all games with its game development engine — wants to make more noise and engage with developers in a more intimate way, said Clive Downie, chief marketing officer at Unity, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.