John Riccitiello, CEO of Unity, predicts there will be millions of metaverse destinations.
John Riccitiello, CEO of Unity, predicts there will be millions of metaverse destinations.
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Unity CEO John Riccitiello: The metaverse will have millions of destinations

John Riccitiello, CEO of Unity Technologies, said in a speech at Augmented World Expo that there will be millions of destinations in the metaverse over time, much like there are millions of websites today.

Lots of people have taken a crack at defining the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.