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Pushing into game services, Unity buys predictive analytics startup Playnomics (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has learned.

Unity CEO David HelgasonThe deal was signed and it has closed, so San Francisco-based Playnomics will now be part of Unity chief executive David Helgason’s growing empire. Unity hasn’t announced anything, but multiple confidential sources tell us the effort is part of Unity’s attempt to become a one-stop shop for game tools and services for developers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.