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UK’s Sky News aims to reach U.S. TV viewers through the Xbox 360 game console

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The United Kingdom’s Sky News plans to reach a larger U.S. audience through TV news programming on Microsoft’s Xbox 360 video game console.

Starting Tuesday, the British company will launch is 24/7 broadcast news channel (which reaches more than 100 million people) as a new channel on the Xbox Live service on the Xbox 360 in the U.S. and U.K. The move follows the launch of Sky News on Apple TV, Roku, and Livestation. The move is aimed at extending Sky News’ reach to younger news watchers who get most of their news from the Internet and web-connected devices such as the Microsoft video game console.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.