Heroes Charge artwork, which looks a lot like another game.
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Ucool spent $2.25M on the worst-rated Super Bowl commercial

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Super Bowl turned out to be a mixed bag for mobile game companies that advertised during the television broadcast.

Ucool said it spent $2.25 million on its 15-second Super Bowl ad for Heroes Charge, a fantasy role-playing game. But it turned out to be the worst-rated of all 61 Super Bowl ads, according to the Ad Meter poll on the USA Today website.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.