Ubisoft’s Dan Hay on how to find cult-hating friends in Far Cry 5

Ubisoft is peeling back the layers on its Far Cry 5 game, which paints a disturbing portrait of America with its focus on a doomsday cult in Montana. At the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles, Ubisoft showed a hands-on demo of how you can find allies and expel the cult from a small town in Hope County.

I liberated a town called Falls End in Far Cry 5 in a demo at a Ubisoft event. And then I spoke with Dan Hay, executive producer of the game, afterward. Hay explained to us why you have companions, dubbed Guns For Hire, in your battle against the cultists who have taken over Hope County, Montana.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.