Ubisoft launches Sam the chat bot to answer your game questions

Ubisoft is launching a chat bot named Sam to keep you engaged with games connected to your Ubisoft Club account. Sam works with voice commands or text chat messages on your phone, and it provides answers to your everyday gaming questions. In response to your queries, the iOS and Google Play app can tell you about the definition of insanity in Far Cry 3 and tell you if you can pet cats in Assassin’s Creed: Origins.

The app goes into a beta test today in Canada, and it will expand to more markets over time as it is refined, said Charles Huteau, creative director of Ubisoft Club, in an interview with GamesBeat in San Francisco. Ubisoft’s team in Montreal worked on the bot for the past year, incorporating natural language processing through the Google Cloud technology.