Ubisoft doesn’t need Heartbleed — your “digital shadow” reveals enough about you

To help advertise for the May 27 release of Watch Dogs, publisher and developer Ubisoft has launched a very creepy marketing stunt.

Watch Dogs is a third-person action game about hacking and the power of data as a weapon. Ubisoft is promoting the PC and console title (with a Wii U version slotted for the end of the year) with unconventional marketing that blurs the line between fiction and reality. Its latest move is digitalshadow.com, which can analyze your Facebook data and show just how much hackers could do with all that information. The results are uncomfortable. (Unfortunately, it only works in the U.S.)