Mintegral says U.S. leads in casual game ad spending.
Mintegral says U.S. leads in casual game ad spending.
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U.S. remains leader in casual game ad spending | Mintegral

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The U.S. solidified its position as the top global market for app advertisers, with game ad spending increasing by 0.46% year-over-year, despite a highly competitive landscape, Mintegral said.

In its State of Games Media Buying report, Mintegral covered the state of ad spending in casual games for the time from the second half of 2023 to the first half of 2024.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.