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Twitch’s research shows that livestreaming leads to better game sales

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Livestreaming a game on the Twitch video service leads to better sales, according to research that a Twitch seinor researcher released today. That’s an important finding, as Twitch has grown well beyond 100 million monthly viewers.

Danny Hernandez, a data scientist at Twitch in San Francisco, did a study on how much exposure the site can do for a game in terms of spending by consumers. He asserted that 25 percent of sales of games such as Punch Club and The Culling are directly due to Twitch. And he attributes increases in player retention from week-to-week as high as 15 percent, thanks to Twitch. (Though we note that this research comes from a Twitch employee, not an independent source.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.