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Twitch finds way to make ads better while bypassing blockers

  • Posted byby Mike Minotti
  • Updated
  • 1 min

Few people want to watch ads, even on Twitch, but that’s not stopping the streaming site from trying to improve them.

Twitch today announced SureStream, which it says will optimize the delivery of video ads and ensure that viewers experience fewer freezes during them. The site has over 100 million viewers a month, and ads remain a key source of revenue for both Twitch and it streamers, who can make money from the commercials that play during their broadcasts.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.