Twitch breaks records in 2016 with average simultaneous viewership reaching 622,000

More people are tuning into Twitch for their livestreaming gaming entertainment than ever before.

The Amazon subsidiary averages 622,000 viewers at any one time over the last 12 months, Twitch chief executive officer Emmett Shear revealed at the company’s TwitchCon fan event today. That’s a new record for Twitch. The site also broke its record for peak simultaneous users with 2.06 million people logging onto the Twitch site for a number of esports tournaments. That’s an enormous audience that makes Twitch an attractive destination for marketers and advertising firms trying to reach consumers in the key demographic of people between the ages of 13 and 34 years old.