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Tricks and tips for how to get your game featured in the Apple’s App Store

Having Apple feature you on the App Store can make or break a mobile game, as it helps you stand out among a million competitors. But this is easier said than done.

Michael Ehrenberg, a former Apple App Store marketing manager, gave some advice on the difficult question of how to get Apple to feature a game. Speaking at the Mobile Gaming USA conference Tuesday in San Francisco, Ehrenberg noted how he was on both sides of the fence, as he also worked in marketing at mobile game publisher Gameloft. His advice was rare in that Apple itself just never explains its ways in a public way.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.