By watching you, Tobii can improve your gaming experience.
The eye-tracking technology has been honed over the past decade to a point where it is now a viable method for controlling games. Building from experience in the marketing and user-experience fields and later in assistive technology, the Stockholm-based company has created a focused platform that will let it move into the game space, giving the company an avenue into PC gaming — a market that research firm Newzoo expects to hit $30.7 billion by 2017.
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