Titanfall accounts for nearly half of Twitch members' Xbox One streaming debut

What happens when you give Xbox One owners access to Twitch? They broadcast 23 million minutes of gameplay videos — in a week.

The two companies revealed today that more than 108,000 Twitch members used Xbox One to stream video to the web in the first week after app update went live on March 10. In total, gamers on Microsoft’s console broadcasted for 23 million minutes. On the first day of availability, the Xbox One accounted for 30 percent of all streaming channels on Twitch. This is beneficial to both Microsoft and Twitch, as the Xbox company gets free word-of-mouth advertising from its community and the video streaming site gets more content to put ads in front of.