Match 3D will get as much as $60 million in user acquisition spending from Tilting Point.

Tilting Point will invest up to $60 million in user acquisition for Loop Games’ Match 3D game

Tilting Point will spend as much as $60 million on user acquisition for Match 3D, a promising puzzle game from Turkish developer Loop Games.

Tilting Point is a free-to-play game publisher and provider of user acquisition services. It works with smaller developers, taking their hit games and making them more successful by spending money on advertising for the games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.