Gunship Battle: Total Warfare is expanding into the West.
Gunship Battle: Total Warfare is expanding into the West.
Categories

Tilting Point will invest $40 million to market Joycity’s Gunship Battle: Total Warfare

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Tilting Point, a free-to-play game publisher and provider of marketing services, has agreed to invest $40 million over the next year to fund user acquisition for South Korean game publisher and developer Joycity’s popular military strategy mobile game Gunship Battle: Total Warfare.

The New York-based Tilting Point has been providing such services for more than 30 mobile games, helping promising titles reach larger audiences through user-acquisition spending. But this deal is a bigger one because of the amount of money involved and the fact that Joycity is a public company in South Korea, with 700 employees and a market value of $300 million.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.