Nova Empire will get a user-acquisition boost from Tilting Point.
Nova Empire will get a user-acquisition boost from Tilting Point.
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Tilting Point boosts GameBear’s mobile game Nova Empire: Space Commander

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Tilting Point has teamed up with China-based mobile game developer GameBear for a multi-year publishing agreement in which Tilting Point will spend a lot of money promoting the company’s latest game.

Under the deal, Tilting Point will fund and manage a new global user acquisition campaign for the developer’s space strategy game, Nova Empire: Space Commander. It’s a recognition that it takes a lot of money to market mobile games in the ultra-competitive $100 billion mobile game market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.