Tilting Point boosts GameBear’s mobile game Nova Empire: Space Commander

Tilting Point has teamed up with China-based mobile game developer GameBear for a multi-year publishing agreement in which Tilting Point will spend a lot of money promoting the company’s latest game.

Under the deal, Tilting Point will fund and manage a new global user acquisition campaign for the developer’s space strategy game, Nova Empire: Space Commander. It’s a recognition that it takes a lot of money to market mobile games in the ultra-competitive $100 billion mobile game market.