In an era where more games compete for attention and revenue than ever before, studios that simply track engagement numbers and then react passively to player behavior are doing the opposite from top game studios that build viral games. The leaders shaping the next decade are those who weave player insights into every corner of development and then take action immediately, moving just as fast as their playerbase does.
This new GamesBeat webinar by ThinkingData brings together experienced practitioners from across to talk about how a unified player data foundation that connects analytics, LiveOps, and decision-making in real time are transforming the way games grow and thrive.
The discussion looks at how teams move beyond surface-level metrics to use data and AI in day-to-day decision-making, particularly in support of LiveOps and ongoing game performance. By comparing approaches from studios in fast-moving Asian markets with those in North America and Europe, the conversation highlights how different development cultures balance speed, iteration, and scalability.
Designed for leaders responsible for growth and product longevity, the session centers on practical insights that help teams better align analytics, operations, and product priorities around shared goals.
Why data and AI Are shaping modern game operations
Today’s LiveOps environments push teams to make decisions faster than ever. Players expect timely events, offers tailored to their activity, and updates that feel personal—all while studios juggle multiple platforms and international audiences. To meet those expectations, data systems must do more than record what has already happened; they must guide next steps. AI and analytics platforms are being embedded directly into product and operations workflows so that insights lead immediately to decisions that improve retention, monetization, and player satisfaction.
At the same time, regional markets emphasize different priorities—for example, some Asian studios cycle features daily or hourly, while many Western teams prioritize seasonal planning and cross-disciplinary coordination. Understanding how these approaches differ—and where they overlap—offers practical direction for teams aiming to balance speed with operational stability.
Inside the Webinar: what you can expect
The webinar—moderated by GamesBeat editorial director Dean Takahashi—examines how leading teams turn player data into faster, more confident LiveOps decisions at scale.
Speakers include:
- Chris Han (ThinkingData): Chris co-founded ThinkingData and leads ThinkingEngine, bringing expertise on using unified analytics and LiveOps to drive real-time game decisions.
- Jennifer Jo (Open Ocean Games): Jennifer oversees global operations and strategy, sharing insights on scaling LiveOps and analytics across international markets.
- Anthony Lai (Tapblaze): Anthony is the CEO of Tapblaze, a mobile games developer, offering strategies for using data and AI to optimize player engagement across global mobile audiences.
The unifications of LiveOps and game analytics is no longer the future of the games industry—it’s the present. As player choice expands and competition intensifies, sustaining engagement in multiplayer titles has become increasingly complex. Studios that unify player data, analytics, and LiveOps into a single system are better positioned to move faster, adapt continuously, and sustain long-term growth.