The Walking Dead is the monster of entertainment IP.
The Walking Dead is the monster of entertainment IP.
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The Walking Dead games hit $1B in revenue and the Netflix show hits 1.3B viewing hours in 2023

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Franchises don’t get better than The Walking Dead. It has enormous hits on everything from comic books to TV shows to games.

The games alone have generated more than $1 billion in revenues, and the Netlix show drew 1.3 billion viewing hours in 2023, according to a report by Owl & Co. And during that year it was the third-most watched TV series — 13 years after the TV show launched.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.