The VR industry needs to avoid intrusive ads for as long as possible

Monetization in VR is a tricky subject. There are only suggestions, or experiments, on what could serve, but it’s a tough proposition while the industry continues to wade through its hype cycle and content creators remain to be reluctant to commit to creating a steady pipeline of immersive experiences to attract mainstream adoption.

And can you blame them? We should be closer to delivering effective advertising solutions, but we’re not — partly because the current players in the space are busy first building and testing new formats to leverage the full potential of VR as an emerging medium. That entails a lot of trial and error, and consequently, time.