The Voice show is headed to The Sandbox.
The Voice show is headed to The Sandbox.
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The Voice Coach Battle will debut in The Sandbox immersive game world

The Voice talent show is taking a leap into the metaverse with The Voice Coach Battle, a new show that will debut in The Sandbox.

ITV Studios, which produces the NBC show The Voice, has teamed with Animoca Brands’ The Sandbox, a decentralized gaming platform, to introduce The Voice Coach Battle. This collaboration promises fans an immersive Web3 gaming experience where they can step into the shoes of celebrity coaches, hit the iconic red button, and guide talent to stardom.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.