Jon Peddie talks about the universe of the metaverse and making things work together.
Jon Peddie talks about the universe of the metaverse and making things work together.
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The Universal backlot: The tools of the metaverse | Jon Peddie

Jon Peddie recently hosted a talk for our GamesBeat Summit 2023 event about the Universal backlot, a metaphor borrowed from the movies about the tools for making the metaverse.

Peddie, the founder of Jon Peddie Research, has specialized in computer graphics analysis and advice for decades and is the author of a three-book series on the history of the GPU, or graphics processing unit.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.