Zynga's CastleVille.
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Leaders of the undead Zynga Dallas team start Boss Fight Entertainment (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Some teams don’t die, even if the companies they work for come and go. The veteran game development team that made Zynga’s CastleVille social game is spinning up a new game studio called Boss Fight Entertainment.

With leaders like former Zynga Dallas general manager Bill Jackson, the McKinney, Texas-based company is made up of developers who worked for Bonfire Studios, the Dallas studio that Zynga bought in 2010. The formation of the new studio shows that it’s still possible for seasoned teams to create brand new studios to take advantage of disruptive digital gaming platforms.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.