The Sims is getting its own reality show with The Sims Spark'd.
The Sims is getting its own reality show with The Sims Spark'd.
Categories

The Sims will get its own reality TV show on TBS

Electronic Arts said The Sims will get its own reality TV show, dubbed The Sims Spark’d, on the TBS television channel in a partnership with Turner Sports, Eleague, and Buzzfeed Multiplayer.

The show about EA’s life simulation video game will debut on TBS at 8 p.m. Pacific on on Friday, July 17, and new episodes will air weekly on Fridays through August 7. It’s another sign that games are mainstream and that television companies are recognizing that they need to do something to get younger viewers back. That trend has only accelerated during the pandemic, though TBS said this deal has been in the works for more than a year.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.