The Sims 4 has diversity.

The Sims 4 audience grew 35% year-over-year

Electronic Arts said today that the audience for The Sims 4 grew 35% in the past year.

In its earnings report, EA said that active players for the fiscal year ended March 31, 2019, grew 35%. That’s a testament to EA’s live operations for the PC and mobile versions of the game.

Back in October, EA said The Sims 4’s expansions have been downloaded more than 30 million times. The Sims 4 launched for PC in 2014, with the Xbox One version following in 2017. The base game has sold well beyond 10 million copies.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.