Each month, The NPD Group releases a detailed report that tracks the sales of new physical video games at retail. The problem is that the percentage of games sold that are new, physical, and at retail is shrinking as more consumers embrace digital. That percentage is only going to get smaller with the release of the digital-heavy next-generation consoles later this year.
This has pushed the NPD report, as it is known for short, out of relevance. But the company isn’t giving up.
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