Some of the thousands of show girls at ChinaJoy.
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The madness of ChinaJoy Expo: Organizer breaks down gaming's growing mega-conference

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Disclosure: The organizers of ChinaJoy paid my way to Shanghai. Our coverage remains objective.

SHANGHAI — ChinaJoy is a visual feast and a spectacle. As China’s largest gaming event, the expo draws more than 250,000 attendees to nearly 100,000-square meters of exhibit space across 10 gigantic halls in the Shanghai New International Expo Center.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.